The article deals with the phenomena of language and culture in the context of modern trends in social life and concepts of education. Language acts as a carrier of tradition, fixing not only verbal, but also semantic forms of culture. Language and culture in the situation of modernity reveal the possibility of transformations, while maintaining the original values of culture. Russian culture preserves the stability of the axiological meanings of the language at the same time as the possibility of creative reflection on the variability of the modern era.
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